Content is King, Leadership Lags: Effects of Prior Experience on Newcomer Retention and Productivity in Online Production Groups

Organizers of online groups often struggle to recruit members who can most effectively carry out the group's activities and remain part of the group over time. In a study of a sample of 30,000 new editors belonging to 1,054 English WikiProjects, we empirically examine the effects of generalized prior work-productivity experience (measured by overall prior article edits), prior leadership experience (measured by overall prior project edits), and localized prior work-productivity experience (measured by pre-joining article edits on a project) on early retention and productivity. We find that (1)generalized prior work-productivity experience is positively associated with retention, but negatively associated with productivity (2) prior leadership experience is negatively associated with both retention and productivity, and (3) localized prior work-productivity experience is positively associated with both retention and productivity within that focal project. We then discuss implications to inform the designs of early interventions aimed at group success.