lightbulbPractical problemUser Profile Transparency and Advertising Comprehension Tools
Data analysts often produce opaque or misleading results due to methodological choice flexibility.Visualization, Data Sensemaking, and Reading Analysis / User Profile Transparency and Advertising Comprehension Tools
Data analysts often produce opaque or misleading results due to methodological choice flexibility.
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lightbulbPractical problemUser Profile Transparency and Advertising Comprehension Tools
Users cannot see in real time how ad platforms use their data to build personal profiles.UbiComp '21Who Am I? A Design Probe Exploring Real-Time Transparency about Online and Offline User Profiling Underlying Targeted Ads