The Overlaps and Boundaries Between Service Design and User Experience Design

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The ongoing transition within tech industry towards holistic service journey orchestration pushes user experience design (UXD) closer to service design (SD). At the same time, new digital channels for traditional services pushes SD closer to UXD. The increasing interplay between UXD and SD can cause confusion about their relationship, boundaries, and responsibilities. Little research has examined perceptions of these aspects in industry and academia. We surveyed 197 UXD and SD practitioners and academics about their understanding of the overlaps and boundaries between the two design practices. Our findings reveal several conflicting views around the scope of UXD and SD work, the subsumptive relation between UXD and SD, and the theoretical roots and methods each draws upon. We suggest constructive ways for the two design practices to complement each other. Our study shows that UX work is changing, and understanding this change is important to maintain the relevance of UX research.