Wendy Roldan

Wendy Roldan is a specialist in user experience research currently working at Google, focusing on improving Google Search experiences through user-generated content. She earned her Ph.D. in Human-Centered Design & Engineering from the University of Washington, where she developed a framework for practicing equitable design. Her research interests include human-computer interaction, reflective practices in design, and virtual reality experiences for marginalized communities. Previously, she worked as a User Experience Researcher for Facebook's Ads & Business products and as a Consumer Insights Analyst for H-E-B Grocery. Her research spans bilingual family joint media engagement, human-centered design education, and virtual reality applications with underserved populations.

• 2021–Present·Google·User Experience Researcher
  • Focused on leveraging user-generated content to improve Google Search experiences.
• 2019–2020·Facebook·User Experience Researcher
  • Conducted user experience research for Ads & Business products.
• 2017–2018·H-E-B Grocery·Consumer Insights Analyst
  • Provided data analytics based on consumer behavior to support business decisions.
• 2015–2016·Joan Ganz Cooney Center, Sesame Workshop·Research Assistant
  • Studied the impact of media on children's learning and the development of educational technologies.

• 2017–2021·University of Washington·Doctorate
  • Field: Human-Centered Design & Engineering
  • Research Focus: Development of equitable design frameworks
• No undergraduate and master’s degree information available