Is It Better With Onboarding? Improving First-Time Cryptocurrency App Experiences

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Engaging first-time users of mobile apps is challenging. Onboarding task flows are designed to minimize the drop out of users. To this point, there is little scientific insight into how to design these task flows. We explore this question with a specific focus on financial applications, which pose a particularly high hurdle and require significant trust. We address this question by combining two approaches. We first conducted semi-structured interviews (n=16) exploring users' meaning-making when engaging with new mobile applications in general. We then prototyped and evaluated onboarding task flows (n=16) for two mobile cryptocurrency apps using the minimalist instruction framework. Our results suggest that well-designed onboarding processes can improve the perceived usability of first-time users for feature-rich mobile apps. We discuss how the expectations users voiced during the interview study can be met by applying instructional design principles and reason that the minimalist instruction framework for mobile onboarding insights presents itself as a useful design method for practitioners to develop onboarding processes and also identify when not to.