Additional Labors of the Entrepreneurial Self

Workers are increasingly expected to take on the responsibility and effort of preparing for employment in the new economy, where digital technologies play a central role in bridging access to resources, connections, and opportunity. Drawing from multi-year studies of entrepreneurs in Accra and Detroit, two cities that continue to experience high rates of inequality and persistently low incomes for the majority of their residents, this article highlights three key challenges to self-entrepreneurialization in the digital age: self-upgrading, maintaining technology, and overcoming exclusion. Locating these challenges at the intersection of (1) two powerful global discourses of entrepreneurialism and technology upgrade and (2) class frictions and racial dynamics, this paper uncovers ways in which CSCW might support entrepreneurialism in the new economy, particularly given that it is becoming a de facto space of work and mode of living.