User Perceptions of Extraversion in Chatbots after Repeated Use

Conversational ChatbotsAgent Personality & AnthropomorphismUI/UX DesignersAI/ML Researchers & Engineers

Title of the Paper

User Perceptions of Extraversion in Chatbots after Repeated Use

Paper Information

  • Subject Area: Human-Computer Interaction, specifically personalized design and user experience in text-based chatbots
  • Keywords: Chatbot, conversational agent, extraversion, personalization, personality, user experience

Research Background and Problem Statement

  • Identified Problems or Challenges:

    • While assigning personality traits to robots or voice assistants can enhance user experience, its application in text-based chatbots remains poorly understood.
    • Current commercial conversational agents often adopt a "one-size-fits-all" design approach, overlooking the potential benefits of personalization.
    • Most studies on personalized chatbots focus only on short-term interactions and fail to explore how user perceptions of personality change during long-term use.
    • There is a lack of systematic methods for conversational agents to convey specific personality traits (e.g., extraversion) solely through linguistic cues.
  • Importance of the Research:

    • Chatbots are widely used in domains such as health support, and understanding how to shape personalized conversational agents is crucial for enhancing user engagement and therapeutic outcomes.
    • Personalized chatbots can foster greater trust, enjoyment, and deep engagement behaviors among users.
  • Research Motivation and Related Work:

    • Based on psycholinguistic literature on the relationship between language and personality, the authors propose using specific linguistic markers to simulate varying levels of extraversion.
    • Most existing studies focus on personality shaping in robots or voice assistants through non-verbal behaviors (e.g., tone, gaze), lacking in-depth investigation into personality shaping through purely linguistic means.

Proposed Solution

  • Method or Solution Proposed:

    • Design chatbots with three different levels of extraversion (extraverted, moderate, introverted) and test user feedback after prolonged use.
    • Adjust the linguistic output styles of the chatbots using psycholinguistic markers associated with extraversion (e.g., word frequency, emotional vocabulary, syntactic complexity) for each version.
  • Innovative Aspects of the Solution:

    • Gradual manipulation of linguistic markers in text-based chatbots to achieve continuous rather than binary personality shaping.
    • Introduction of a systematic approach to evaluate changes in user perceptions of personality after long-term use through online experiments.
  • Implementation Steps and Key Techniques:

    1. Design Phase:
      • Use psycholinguistic markers to design the linguistic style of the chatbots (e.g., extraverted bots use long sentences and emotional vocabulary; introverted bots use formal language and complex words).
      • Implement chatbot interactions via the Telegram platform, systematically debugging and testing each version.
    2. Experimental Phase:
      • Participant Recruitment and Grouping: Recruit 34 participants and group them based on self-assessed extraversion levels (extraverted, moderate, introverted).
      • Experiment Workflow Design: Participants interact with each chatbot version for 4 days (writing stress diaries for 3 days and generating feedback reports on the 4th day), for a total cycle of 12 days.
      • Data Collection: Gather participants' open-ended evaluations, interaction behaviors (e.g., word count), and chatbot extraversion ratings.
    3. Questionnaire and Data Analysis:
      • Use the Big Five personality questionnaire to assess chatbot extraversion.
      • Record user preferences and evaluations.
      • Develop linear mixed models to analyze data and explore the impact of user personality on chatbot preferences.

Research Findings

  • Specific Findings:

    • Effectiveness of Extraversion Shaping:
      • Users clearly perceived the extraversion traits in chatbots designed with extraverted and moderately extraverted characteristics.
      • Despite being designed with introverted traits, linguistic markers alone failed to effectively convey introversion; users perceived introverted chatbots as more "formal" or "rigorous."
    • User Preferences:
      • Most users preferred extraverted chatbots, followed by introverted ones; moderately extraverted chatbots ranked lowest.
      • The open conversational style and sociability of extraverted chatbots were widely regarded as more friendly and human-like.
    • User Behavior:
      • Users tended to input more text to introverted chatbots, possibly due to the "professional" tone encouraging more thoughtful responses.
    • Impact of Agreeableness on Preferences:
      • All chatbots were perceived as agreeable by users, but this trait was more prominently associated with extraverted chatbots.
    • Personalization Adaptation:
      • No significant correlation was found between users' personal extraversion scores and their preferences for chatbots.
  • Experimental or Evaluation Results:

    • No significant differences were observed in usability scores among the three chatbots, indicating that user preferences were based on personality rather than functional utility.
    • User experience analysis demonstrated that personalized chatbots designed with motivational traits could significantly enhance user engagement and satisfaction.
  • Limitations and Future Directions:

    • The sample size was small and overly concentrated on native English speakers in the UK; future research should involve larger sample sizes and diverse cultural backgrounds.
    • Ineffectiveness in shaping introversion suggests the need to explore methods beyond linguistic markers (e.g., delayed responses, reduced interaction frequency).
    • Recommend developing new personality measurement tools tailored for the Human-Computer Interaction field to complement existing personality questionnaires.

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https://hci.top/en/papers/chi/68828/2022

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DOI: https://dl.acm.org/doi/abs/10.1145/3491102.3502058
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Source
CHI
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Year
2022
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Authors
4 authors
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Subtopics
Conversational Chatbots, Agent Personality & Anthropomorphism
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Professions
UI/UX Designers, AI/ML Researchers & Engineers
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