How Do We Measure That?! Quick Scale Development

Data science requires metrics. But how does a researcher measure constructs such as delight, immersion, or intention to use? It’s best to develop a suitable measure, rather than to just throw something together or use an inappropriate scale. This course presents seven simplified steps for developing a valid and reliable measure. The new scale can then be used to quantify and explain user behavior, make decisions and predictions, and build models. This half-day class is intended for anyone who desires a rapid but thorough overview of how to develop a measure, and it requires a modest understanding of statistics.