Complex Mediation in the Formation of Political Opinions

The Internet plays an important role in the formation of political opinions by supporting citizens in discovering diverse political information and opinions. However, the echo chamber effect has become of increasing concern, referring to the tendency for people to encounter opinions and information similar to their own online. It remains poorly understood how ordinary citizens use the Internet in the formation of political opinions. To answer this question, we conducted an interview study with 32 Chinese citizens. We found that participants used complex strategies to coordinate personal networks and technologies in specific ways to better understand political events. To analyze this phenomenon, we draw on Bødker and Andersen’s model of complex mediation which describes how multiple mediators including people and artifacts work together to mediate an activity. We discuss how complex mediation supported participants in informing their political opinions. We derive design implications for supporting people to form political opinions.