A7.13
Cross-product transfer of mental models
Cards in this group · 5
- A7.13.1Users transfer platform-level and brand-level conventions with different strength
- A7.13.2The first tool of a kind a user learns carries the greatest weight in later transfer
- A7.13.3Users apply the model of one interaction style to a product in a different modality
- A7.13.4Deliberately breaking a common convention needs a matching payoff, or the net loss exceeds the differentiation gain
- A7.13.5Similar appearance paired with different behavior produces the strongest negative transfer