Yifeng Wu

schoolHong Kong University of Science and Technologybar_chart#14872 Global Rank

Total Papers

HCI Rank

#14872

Research Areas

Years Active

Recent Publications

Understanding and Modeling Viewers' First Impressions with Images in Online Medical Crowdfunding Campaigns

Online medical crowdfunding campaigns (OMCCs) help patients seek financial support. First impressions (FIs) of an OMCC, including perceived empathy, credibility, justice, impact, and attractiveness, could affect viewers' donation decisions. Images play a crucial role in manifesting FIs, and it is beneficial for fundra…

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