Michael Glöckler

The Loop and How to Break It: Investigating Infinite Scrolling Behaviour in Social Media Applications and Reasons to Stop

Today's social media (SM) platforms are toolkits consisting of features with different use cases, some strongly related to habitual and regretful use. Especially Infinite Scrolling (IS) has been reported to make users feel like they are being caught in a loop, regretfully elongating SM sessions. We investigated and de…