Zhuohao YIN

Exploring the Effects of Event-induced Sudden Influx of Newcomers to Online Pop Music Fandom Communities: Content, Interaction, and Engagement

Online fandom communities (OFCs) provide a convenient space for fans to create, collect, and discuss the content of their mutual interest (e.g., music artists). Real-world events could frequently attract outsiders to join OFCs, providing both the opportunity to expand the fan base and challenges to manage the communit…