Fenglian Liu

Culturally-Embedded Visual Literacy: A Study of Impression Management via Emoticon, Emoji, Sticker, and Meme on Social Media in China

Social media is often analyzed as a “front stage” where social media users perform their identities and manage impressions through various forms of user-generated content: text, picture, video, as well as visual expression such as emoticon, emoji, sticker, and meme. Previous scholarship has suggested various functions…