“I Believe the Baby in the Picture is My Baby”: User Experiences with Commercial Pregnancy Apps

Commercial pregnancy apps are becoming popular in mobile health and integral to health management ecosystems. For that, they can complement medical advice and be conveniently used for ubiquitous tracking of pregnancy. Besides their functional and medical purpose, they may elicit subjective, personal, and intimate experiences that are equally relevant to users. Yet, these qualitative aspects of experiencing pregnancy apps remain under-researched. An inquiry into those qualitative aspects may help advance the design of pregnancy apps for improved user embodiment, engagement, and experience. Here, we qualitatively inquire about experiences with six popular pregnancy apps through 4,000+ online reviews. Our findings reveal that pregnancy apps are more than mere trackers and can impact pregnancy experiences, either positively or negatively, based on their design features. Further, reviews pointed to a neglect of family, friends, and relatives in the apps' design, which users found often problematic. To counter these shortcomings, we outline avenues for improving the design of pregnancy apps beyond usability and medical outcomes and call for enhancing their design through more sensitive, user-centered, and inclusive design.