Normative Tensions in Shared Augmented Reality

Novel collaborative technologies afford new modes of behavior, which are often not regulated by established social norms. In particular, shared augmented reality (AR) - where multiple users can create, attach, and interact with the same virtual elements embedded into the physical environment – has the potential to interrupt current social norms of behavior. The objective of our study is to shed light on the ways in which shared AR challenges existing behavioral expectations. Using a simulated lab experimental design, we performed a study of users’ interactions in a shared AR setting. Content analysis of participants’ interviews reveals users’ concerns over the preservation of their self- and social identity, as well as concerns related to personal space and the sense of psychological ownership over one’s body and belongings. Our findings also point to the need for regulation of shared AR spaces and design of the technology’s control mechanisms.