What I See is What You Don't Get: The Effects of (Not) Seeing Emoji Rendering Differences across Platforms

Emoji are popular in digital communication, but they are rendered differently on different viewing platforms (e.g., iOS, Android). It is unknown how many people are aware that emoji have multiple renderings, or whether they would change their emoji-bearing messages if they could see how these messages render on recipients’ devices. We developed software to expose the multi-rendering nature of emoji and explored whether this increased visibility would affect how people communicate with emoji. Through a survey of 710 Twitter users who recently posted an emoji-bearing tweet, we found that at least 25% of respondents were unaware that the emoji they posted could appear differently to their followers. Additionally, after being shown how one of their tweets rendered across platforms, 20% of respondents reported that they would have edited or not sent the tweet. These statistics reflect millions of potentially regretful tweets shared per day because people cannot see emoji rendering differences across platforms. Our results motivate the development of tools that increase the visibility of emoji rendering differences across platforms, and we contribute our cross-platform emoji rendering software to facilitate this effort.