From Data Activism to Activism in a Time of Data-Centrism: Affirming Epistemological Heterogeneity in Social Movements

In this paper, we seek to understand how grassroots activists, operating within the hegemony of data-centrism, are often disempowered by data even as they appropriate it towards their own ends. We posit that the shift towards data-driven governance and organizing, by elevating a particular epistemology, can pave over other ways of knowing that are central to social movement practices. Building on Muravyov's [94] concept of “epistemological ambiguity,” we demonstrate how data-focused activism requires complex navigations between data-based epistemologies and the heterogeneous, experiential, and relational epistemologies that characterize social movements. Through three case studies (two drawn from existing literature and the third being an original analysis), we provide an analytical model of how generative epistemological refusals can support more value-aligned navigations of epistemological ambiguity that resist data-centrism. Finally, we suggest how these findings can inform pedagogy, research, and technology design to support communities navigating datafied political arenas.