Parody in Place: Exposing Socio-spatial Exclusions in Data-Driven Maps with Design Parody

This paper describes the development of Parody in Place, a design parody that depicts Seattle neighborhoods with typographic arrangements derived from data generated by technology platforms such as Yelp and Zillow. The project invites inquiry into what technology corporations make matter and where, in ways that challenge the neutrality of neighborhood-based data. We designed the subject of our parody, a mock company called Dork Posters, to explore how the modes of parody by which the system operates expose socio-spatial exclusions both contested and propagated by digital platforms. Our interventions reveal shifts in response toward mapping techniques, from ambivalence to curiosity. We used Dork Posters to question reductionist techniques of data aggregation and ad hoc theories of data provenance. Our engagements also prompted reflection on the politics of measurement: how data sources shape result- ing insights and valuations. We end by discussing possibilities for expanding the design research program within human-computer interaction through parody.