PledgeWork: Online Volunteering through Crowdwork

In this paper, we explore an alternative form of volunteer work, PledgeWork, where individuals, rather than working directly for a charity, make indirect donations by completing tasks provided by a third party task provider. PledgeWork poses novel research questions on issues of user acceptance of on-line volunteerism, on quality and quantity of work performed as a volunteer, and on the benefits low-barrier volunteerism might provide to charities. To evaluate these questions, we conduct a mixed methods study that compares the quality and quantity of work between volunteer workers and paid workers and user attitudes toward PledgeWork, including perceived benefits and drawbacks. We find that PledgeWork can improve the quality of simple tasks and that the vast majority of our participants expressed interest in using our PledgeWork platform to contribute to a charity. Our interview also reveals current problems with volunteering and online donations, thus highlighting additional strengths of PledgeWork.