Comparing Effectiveness and Engagement of Data Comics and Infographics

This paper compares the effectiveness of data comics and infographics for data-driven storytelling. While infographics are widely used, comics are increasingly popular for explaining complex and scientific concepts. However, empirical evidence comparing the effectiveness and engagement of infographics, comics and illustrated texts is still lacking. We report on the results of two complementary studies, one in a controlled setting and one in the wild. Our results suggest participants largely prefer data comics in terms of enjoyment, focus, and overall engagement and that comics improve understanding and recall of information in the stories. Our findings help to understand the respective roles of the investigated formats as well as inform the design of more effective data comics and infographics.