Ownership, Privacy, and Control in the Wake of Cambridge Analytica: The Relationship between Attitudes and Awareness

DOI

Has widespread news of abuse changed the public's perceptions of how user-contributed content from social networking sites like Facebook and LinkedIn can be used? We collected two datasets that reflect participants' attitudes about content ownership, privacy, and control, one in April 2018, while Cambridge Analytica was still in the news, and another in February 2019, after the event had faded from the headlines, and aggregated the data according to participants' awareness of the story, contrasting the attitudes of those who reported the greatest awareness with those who reported the least. Participants with the greatest awareness of the news story's details have more polarized attitudes about reuse, especially the reuse of content as data. They express a heightened desire for data mobility, greater concern about networked privacy rights, increased skepticism of algorithmically targeted advertising and news, and more willingness for social media platforms to demand corrections of inaccurate or deceptive content.