Grenoble Ecole de Management

schoolSchoolbar_chart#1201 Global Rank

Total Papers

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#1201

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Recent Publications

Latest papers from Grenoble Ecole de Management

CSCW '21Computer-Supported Conversation and Communication

You Recommend, I Buy: How and Why People Engage in Instant Messaging Based Social Commerce

As an emerging business phenomena especially in China, instant messaging (IM) based social commerce is growing increasingly popular, attracting hundreds of millions of users and is becoming one primary way where people make everyday purchase. Such platforms embed shopping experiences within IM apps (e.g. WeChat, Whats…

CSCW '20Social Support, Donation, and Money

Understanding the Role of Intermediaries in Online Social E-commerce: An Exploratory Study of Beidian

Social e-commerce, as a new form of social computing based marketing platforms, utilizes existing real-world social relationships for promotions and sales of products. It has been growing rapidly in recent years and attracted tens of millions of users in China. A key group of actors who enable market transactions on t…

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Grenoble Ecole de Management

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Location

France · Europe

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Overall Rank

#1201

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Total Papers

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Active Years

2020-2021

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1 researchers · 0 collaborators