Austrian Institute of Technology

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#1898

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CHI '26AI Ethics, Fairness & Accountability +2

Credibility Matters: Motivations, Characteristics, and Influence Mechanisms of Crypto Key Opinion Leaders

Crypto Key Opinion Leaders (KOLs) shape Web3 narratives and retail investment behaviour. In volatile, high-risk markets, their credibility becomes a key determinant of their influence on followers. Yet prior research has focused on lifestyle influencers or generic financial commentary, leaving crypto KOLs' understandi…

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Austrian Institute of Technology

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Austria · Europe

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#1898

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2026

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1 researchers · 0 collaborators

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Privacy, Security & Trust

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AI Ethics, Fairness & Accountability