Svetlana Kremer

schoolAustrian Institute of Technologybar_chart#21223 Global Rank

Total Papers

HCI Rank

#21223

Research Areas

Years Active

Recent Publications

Credibility Matters: Motivations, Characteristics, and Influence Mechanisms of Crypto Key Opinion Leaders

Crypto Key Opinion Leaders (KOLs) shape Web3 narratives and retail investment behaviour. In volatile, high-risk markets, their credibility becomes a key determinant of their influence on followers. Yet prior research has focused on lifestyle influencers or generic financial commentary, leaving crypto KOLs' understandi…

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