Björn Rohles

schoolUniversity of Luxembourgbar_chart#6606 Global Rank

Total Papers

HCI Rank

#6606

Research Areas

Years Active

Recent Publications

Empowering Independence Through Design: Investigating Standard Digital Design Patterns For Easy-to-Read Users.

As designers and researchers, it is our duty to ensure information accessibility for all, irrespective of cognitive abilities. Currently, Easy-to-Read (ETR) is commonly used to simplify text for individuals with cognitive impairments. Although design aspects of text comprehensibility have recently gained attention, d…

CHI '232nd AuthorPrivacy by Design & User Control +2

"We Need a Big Revolution in Email Advertising": Users' Perception of Persuasion in Permission-based Advertising Emails

Persuasive tactics intend to encourage users to open advertising emails. However, these tactics can overwhelm users, which makes them frustrated and leads to lower open rates. This paper intends to understand which persuasive tactics are used and how they are perceived by users. We first developed a categorization of…

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