Abraham Hani Mhaidli

Identifying Manipulative Advertising Techniques in XR Through Scenario Construction

As Extended Reality (XR) devices and applications become more mainstream, so too will XR advertising\,---\,advertising that takes place in XR mediums. Due to the defining features of XR devices, such as the immersivity of the medium and the ability of XR devices to simulate reality, there are fears that these feature…