Kathleen Guan

schoolGeorgetown Universitybar_chart#13168 Global Rank

Total Papers

HCI Rank

#13168

Research Areas

Years Active

Recent Publications

A Literature Review of Quantitative Persona Creation

Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no sta…

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