Margarita Osipova

I Felt Like I Need to Fit in Someone Else's Body - Understanding Body-Centered UX Design for Online Fashion Shopping

Decades of online fashion retail and investment in its usability have led to a seemingly refined user experience. Yet, our study shows that female online shoppers, who make up the largest user group, experience a conflicted love-hate relationship when shopping online. Adopting a feminist HCI perspective, we contribute…