Tsvi Kuflik

Helping customers make the most out of product reviews: A framework for visualizing service comparisons – A case study using restaurants

Online customers’ opinions about products and services, in the form of reviews, are a major part of today’s web culture. However, customers, when looking for a product or service, do not have the time or the desire to read even a small part of the available product reviews. Moreover, they often would like to examine r…