Anirban Sen

schoolAshoka Universitybar_chart#9675 Global Rank

Total Papers

HCI Rank

#9675

Research Areas

Years Active

Recent Publications

Navigating the Digital Marketplace: Understanding the E-Commerce Adoption Journey of Emergent Users in India

Despite rapid mobile and Internet penetration in India, e-commerce adoption remains slow among emergent users. In this paper, we conduct a mixed-method study involving a two-phase user study and an analysis of app reviews posted on app stores. The findings reveal that emergent users often replicate offline shopping be…

CSCW '241st AuthorSession 1b: From Hate Speech and Propaganda to Online Public Deliberation

Networks and Influencers in Online Propaganda Events: A Comparative Study of Three Cases in India

The structure and mechanics of organized outreach around certain issues, such as in propaganda networks, is constantly evolving on social media. We collect tweets on two propaganda events and one non-propaganda event with varying degrees of organized messaging. We then perform a comparative analysis of the user and ne…

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