Donald S. Williamson

The Impact of Perceived Tone, Age, and Gender on Voice Assistant Persuasiveness in the Context of Product Recommendations

Voice Assistants (VAs) can assist users in various everyday tasks, but many users are reluctant to rely on VAs for intricate tasks like online shopping. This study aims to examine whether the vocal characteristics of VAs can serve as an effective tool to persuade users and increase user engagement with VAs in online s…