Caitlin McLaughlin

Explaining Viewers’ Emotional, Instrumental, and Financial Support Provision for Live Streamers

On live streams, viewers can support streamers through various methods ranging from well-wishing text messages to money. In this study (N=230) we surveyed viewers who had given money to a streamer. We identified six motivations for why they gave money to their favorite live streamer. We then examined how factors relat…