Aleksandra Korolova

schoolUniversity of Southern Californiabar_chart#9367 Global Rank

Total Papers

HCI Rank

#9367

Research Areas

Years Active

Recent Publications

On the Use of Proxies in Political Ad Targeting

Detailed targeting of advertising has long been one of the core offerings of online platforms. At the same time, various actors have abused the detailed targeting ability to show conflicting messages to different groups of people to drive division, polarization, and even social unrest. Platforms have often responded…

CSCW '194th AuthorHonorable MentionAI and Fairness

Discrimination through optimization: How Facebook’s ad delivery can lead to biased outcomes

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to…

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