Garoa Gomez-Beldarrain

Why does Automation Adoption in Organizations Remain a Fallacy?: Scrutinizing Practitioners' Imaginaries in an International Airport

In organizations, the interest in automation is long-standing. However, adopting automated processes remains challenging, even in environments that appear highly standardized and technically suitable for it. Through a case study in Amsterdam Airport Schiphol, this paper investigates automation as a broader sociotechni…