Pranshu Gupta

schoolGeorgia Institute of Technologybar_chart#8622 Global Rank

Total Papers

HCI Rank

#8622

Research Areas

Years Active

Recent Publications

Observer Effect in Social Media Use

While social media data is a valuable source for inferring human behavior, its in-practice utility hinges on extraneous factors. Notable is the ``observer effect,'' where awareness of being monitored can alter people's social media use. We present a causal-inference study to examine this phenomenon on the longitudinal…

CSCW '214th AuthorWorkplace Challenges and Digital Wellbeing

A Social Media Study on Demographic Differences in Perceived Job Satisfaction

Effective ways to measure employee job satisfaction are fraught with problems of scale, misrepresentation, and timeliness. Current methodologies are limited in capturing subjective differences in expectations, needs, and values at work, and they do not lay emphasis on demographic differences, which may vary people’s p…

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