“Oh my Dave, your face says it all!”: Exploring the Multimodal Practices of Tasting in Live Streaming

Research on the activity of tasting, examined through the lens of conversation analysis, reveals that in face-to-face contexts, tasting is an interactive and sequential process that combines individual sensory experience with a public, witnessable, accountable, and intersubjective dimension. This perspective can be extended to the realm of live-streamed tasting, where streamers demonstrate and communicate the taste of food products to online audiences in real time. By adopting multimodal conversation analysis to scrutinize the unfolding sequence moment by moment, my study aims to demonstrate 1) Three practices to achieve the configuration of "tasting heads," wherein the current taster's face is displayed on-screen. 2) Patterns of gaze withdrawal from the screen and subsequent gaze back to the screen during the tasting process. 3) The performative and animated facial expressions. 4) The structure of responses from both streamers and viewers after the tasting.