Peer or Steer: A Pilot Study Exploring Human-AI Collaboration in Creative Fields

Recent years have brought immense advancements around development of Artificial Intelligence (AI) technology and its application. This has also led to a boost in interest on human-AI collaboration and co-creation. Specifically in the creative field, where it is usually not sufficient for an AI to solve given problems or produce deterministic output, this next-level interaction between humans and AI comes with huge potential but also major challenges, related to aspects such as role and power distribution, trust and reliance, or efficiency and effectiveness. In this paper, we present a pilot study on human-AI collaboration in three different creative fields (programming, marketing texting, and UI design), addressing User Experience, Technology Acceptance and, specifically, Perception of Collaboration. The study is based on a theoretical framework we derived from prior research through a focused, systematic literature review, and intended to raise research questions and identify related hypotheses informing future empirical work.