Determining the Effect of Feedback Quality on User Engagement in idea crowdsourcing platform using AI model

DOI

The success of idea crowdsourcing platforms relies on fostering a collaborative environment that encourages active user participation, measured by the quality and quantity of contributions and interactions. However, understanding the impact of peer interactions on user engagement and the innovation process remains challenging. While previous studies have focused on sentiment analysis, the contextual interpretation of peer feedback and its effects on engagement and innovation have yet to be explored. To address this knowledge gap, we propose a feature-based AI model that categorizes peer feedback based on its quality and polarity. Our model achieves 96% accuracy in identifying feedback quality (constructive vs. non-constructive and toxic vs. non-toxic) and feedback polarity (negative vs. positive). This contextual feedback categorization provides a foundation for quantitatively analyzing the impacts of feedback on user engagement and the innovation process. Our results show that positive and constructive peer feedback has a significantly positive effect, while toxic and negative peer feedback has a significantly negative impact on the process of idea generation, idea evaluation, and idea selection. Our results also indicate that inexperienced users are more susceptible to toxic feedback than experienced users. Based on these findings, we suggest a recommendation and reward system for incentivizing constructive feedback and preventing toxic feedback.