Rethinking Thinking Aloud: A Comparison of Three Think-Aloud Protocols

This paper presents the results of a study that compared three think-aloud methods: concurrent think-aloud, retrospective think-aloud, and a hybrid method. The three methods were compared through an evaluation of a library website, which involved four points of comparison: task performance, participants’ experiences, usability problems discovered, and the cost of employing the methods. The results revealed that the concurrent method outperformed both the retrospective and the hybrid methods in facilitating successful usability testing. It detected higher numbers of usability problems than the retrospective method, and produced output comparable to that of the hybrid method. The method received average to positive ratings from its users, and no reactivity was observed. Lastly, this method required much less time on the evaluator’s part than did the other two methods, which involved double the testing and analysis time.