Guideline-Based Evaluation of Web Readability

Effortless reading remains an issue for many Web users, despite a large number of readability guidelines available to designers. This paper presents a study of manual and automatic use of 39 readability guidelines in webpage evaluation. The study collected the ground-truth readability for a set of 50 webpages using eye-tracking with average and dyslexic readers (n = 79). It then matched the ground truth against human-based (n = 35) and automatic evaluations. The results validated 22 guidelines as being connected to readability. The comparison between human-based and automatic results also revealed a complex framework: algorithms were better or as good as human experts at evaluating webpages on specific guidelines – particularly those about low-level features of webpage legibility and text formatting. However, multiple guidelines still required a human judgment related to understanding and interpreting webpage content. These results contribute a guideline categorization laying the ground for future design evaluation methods.