Visual Design 4 Non-Designers: Learn Basics the Hands-on Way

“Attractive things work better” [3]. Users perceive aesthetic designs as easier to use than less-aesthetic designs, whether they are or not. Aesthetic designs are “[…] more readily accepted and used over time, and promote creative thinking and problem solving” [2] [1]. Therefore, an appealing visual design can be an important success criteria for websites, apps or other software products and should be of interest to anyone involved in creating them. Visual design is not something magic. It can be broken down into basic elements and principles. To understand them no particular design talent is required. In this course participants will be introduced to those elements, principles and a set of accompanying guidelines. They will put them to practice in a number of hands-on exercises with a tool of their choice (Powerpoint, Keynote, Sketch, Adobe Illustrator or Adobe Photoshop).