More Than a Show: Using Personalized Immersive Theater to Educate and Engage the Public in Technology Ethics

Devising strategies to engage the public in discussions around the design and development of technology is critical to building a future that works for everyone. This paper presents a novel case study, an immersive theater experience, "Quantified Self," that combines aspects of design fiction and user enactments to construct a public engagement opportunity about technology ethics. Our audience supplied their social data (Facebook, Twitter...) and received a personalized experience where they interacted with a narrative and technology exhibits. We used a design model targeting goals of engagement, education, and discussion. Here we overview the design and production of Quantified Self and report on the results (240 participants over 6 performances) and findings from audience surveys (n=179/240) and cast/crew interviews (n=15/22). We found our approach attracted a wide audience interested in different elements of the show. Affordances and challenges of our model are discussed in detail.