UC3M-Santander Big Data Institute

Analysis and Implementation of Nanotargeting on LinkedIn Based on Publicly Available Non-PII

The literature has shown that combining a few non-Personal Identifiable Information (non-PII) is enough to make a user unique in a dataset including millions of users. This work demonstrates that a combination of a few non-PII items can be activated to nanotarget users. We demonstrate that the combination of the locat…