Sichuan University of Media and Communications

Audience in the Loop: Viewer Feedback-Driven Content Creation in Micro-drama Production on Social Media

The popularization of social media has led to increasing consumption of narrative content in byte-sized formats. Such micro-dramas contain fast-pace action and emotional cliffs, particularly attractive to emerging Chinese markets in platforms like Douyin and Kuaishou. Content writers for micro-dramas must adapt to fas…