Service Research Center

Online Terms & Conditions: Improving User Engagement, Awareness and Satisfaction through UI Design

Too often, while interacting with online technologies, we blindly agree to services' terms and conditions (T&Cs). We often disregard their content—believing it is not worth engaging with the long, hard-to-understand texts. The inconspicuous display of online T&Cs on the user interface (UI) adds to our lack of engageme…