Habib University

Understanding Pakistani Mothers’ Use and Non-Use of Screen Media-based Devices: Gratifications, Strategies, and Design Implications

This study explores how Pakistani mothers, as primary caregivers, navigate the use and non-use of screen media-based devices (SMDs) in their parenting practices. Grounded in the uses and gratifications theory, we explore how mothers seek specific gratifications through their children's use of SMDs, and how unmet needs…