Complexity Science Hub

Credibility Matters: Motivations, Characteristics, and Influence Mechanisms of Crypto Key Opinion Leaders

Crypto Key Opinion Leaders (KOLs) shape Web3 narratives and retail investment behaviour. In volatile, high-risk markets, their credibility becomes a key determinant of their influence on followers. Yet prior research has focused on lifestyle influencers or generic financial commentary, leaving crypto KOLs' understandi…