U9.05

Audience and Prior Knowledge

Cards in this group · 5

  1. U9.05.1A dual-axis chart that takes an analyst ten seconds can stall a casual reader completely
  2. U9.05.2A candlestick chart or forest plot that's second nature to specialists reads as pure code to outsiders
  3. U9.05.3A Sankey diagram or violin plot needs its own reading instructions, since daily habit won't decode it
  4. U9.05.4The same line chart can look like proof or noise depending on what the reader already believed
  5. U9.05.5A chart built for a fragmented-attention executive should carry far less density than one built for a peer