U7.05
Comparison baselines and period changes
Cards in this group · 5
- U7.05.1120,000 daily actives means nothing on its own until it's compared against some baseline of usual
- U7.05.2Week-over-week reacts fast but picks up cyclical noise; year-over-year is clean but slow to react
- U7.05.3The same metric can read as an all-time high or a three-week slide, depending only on the baseline
- U7.05.4Going from 10 to 20 is a 100% jump that means far less than a 10% jump on a larger base
- U7.05.5A year-over-year comparison is meaningless if last year's numbers were counted by different rules